Iliff Campaign Focuses on Students & Graduates Success
January 15, 2013
FOR IMMEDIATE RELEASE
Contact: Greta Gloven
ILIFF CAMPAIGN FOCUSES ON STUDENTS & GRADUATES
SUCCESS IN CHANGING THE WORLD FOR THE BETTER
(DENVER) – The Iliff School of Theology’s new advertising campaign, “Our Graduates Change the World” kicks off the first week of February with billboards, radio advertising, social media, and more.
The campaign introduces people to the work of Iliff’s students and graduates by focusing on the outcomes of an Iliff education in an effort to overcome some of the misperceptions and stereotypes that exist about the study of theology. Focusing on three messages – “Our student achievement rate for doing good is at an all-time high,” “Our graduates have a 100% help-the-world rate,” and “Our students graduate with the highest starting sense of peace.” The campaign ties back to a micro-site linked to Iliff’s website, http://www.iliff.edu, where one can explore all that Iliff offers.
The Iliff School of Theology is a graduate theological school related to the United Methodist Church, serving more than 38 different faith traditions. Founded in 1892, the school provides several degree programs, including a Joint Ph.D. Program with the University of Denver.
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